B-Matic — Brand Identity

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B-Matic, a company operating in the field of industrial automation.

B-Matic is flexible because it adapts to the needs of its partners by designing and manufacturing machinery in the food, cosmetic and pharmaceutical sectors.

B-Matic believes in innovation, technology and being smart.

For this identity I chose a type of logo called "dynamic" because, in fact, it adapts to various contexts by changing its appearance. The blue line that unites the two words lengthens conveying the concept of Flexibility.

A unique typographic character characterizes this identity giving an industrial, modern and technological style.

The grey colour palette is inspired by stainless steel, the main material of B-Matic machines. An electric blue lights up the visual differentiating the brand from its competitors and embodying its personality of cutting-edge technological innovation.

The characteristic line of the logo is exploited in the call to action and in the interaction of the website pages or social posts, giving visual coherence to the brand.

The business card is no longer an end in itself but, through the experience of the user who has to turn it to complete the logo, conveys the message of flexibility activating the association and the consequent memorability.